Type on Screen: BEING THE NATURAL AUTHORITY
CHRIS: Our culture is founded on five principles.
On screen: Five Principles Graphic and List
Juan: And freedom.
Timothy: Quality is the number-one principle for NUTRO™.
Art: There’s a reason “quality” is listed first.
Chris: Here at NUTRO™, “quality” is a huge word.
Juan: I think quality means everything to this company.
Type on screen: QUALITY STARTS WITH ME
Lisa: Quality starts with me.
Virginia: Quality starts with me.
Chris: It starts from the time that the ingredients come into the building.
Guillermo: We do about 600 quality checks.
Virginia: 600 checks is a lot of checks.
Guillermo: That ensures the quality of food safety of our product.
Virginia: PV testing.
Chris: Checking, double checking...
Guillermo: Protein. Fat.
Chris: Even triple checking.
Virginia: Moisture checks at the drier. Moisture checks at the APEC. Density checks.
Virginia: We also do finished-product checks.
Chris: We hold a daily assessment panel, also known as the daily “cutting.”
Guillermo: To look at the size. We look at the texture of the product, the smell. How it looks, you know, from the customer’s standpoint.
Virginia: There are certain specifications that have to be met. And if they’re not, then it doesn’t get shipped.
01:05: Type on screen: WE OWN OUR PET FOOD PLANTS
Chris: Here at NUTRO™, we own our own plants.
Art: It’s made here. We have 100 percent control of it.
Chris: We are obsessed with being clean.
Art: We get visitors in that, you know, are wowed by what they see.
Chris: Every tour that I have ever given here at NUTRO™, the tour always tells me that this is the cleanest pet food plant that they have ever been in.
Lisa: Everybody here understands that regardless of whether you’re sweeping the floor, or whether you’re cooking the food, or whether you’re packaging it out, or whether you’re the site manager … everybody’s job is important.
Chris: We don’t rely on a co-packer to help us make our product.
Lisa: At a co-packer, you have no idea.
Art: You really don’t have that control. You don’t know truly what that co-packer is doing with your product. So, we have that 100 percent control over it. I think (it) gives us just a, you know, fantastic advantage over our competitors.
Lisa: We know exactly what’s on the label is what’s in the bag.
02:30 Type on screen: THE NATURAL AUTHORITY
Natural fortified with vitamins, minerals and other trace nutrients.
Art: NUTRO™ is all-natural, no preservatives.
Chris: We believe nutrition is found in nature.
Guillermo: We only use high-quality, natural ingredients.
Juan: The more natural, the better.
Guillermo: Natural ingredients are healthier, more nutritional for our pets.
Lisa: Whenever I feed my pets NUTRO™, I never have any doubt what’s going in their bowl.
Guillermo: Pet owners expect the best product from NUTRO™. And that’s what we provide.
02:53 Type on screen: SUSTAINABILITY
Art: Earlier in the year, my boss approached me and challenged me with this objective of zero-landfill. I was pretty excited about that. I really enjoy working towards it, you know, helping the environment. I care about this. When you compare this year to last year, the same timeframe, we’ve actually reduced our contribution to the landfill by 82 and a half percent.
03:07 Type on screen: 82.5% Reduction in Waste
Chris: Everybody cares about what we’re doing, and they’re very proud of this company.
Lisa: “Quality” is a word that’s just thrown around from company to company, but here at NUTRO™, our name is on that product. It’s not just a pet food. When it’s got our name on it, that’s us, that’s who we are.
Chris: What we do is highly technical. It’s scientific. It’s very demanding. That’s what it takes to make the best pet food in the world.