NASHVILLE, Tenn., August 8, 2012 – Pet owners are
increasingly interested in learning about their pet food – where it
comes from, how it was manufactured and the safety of the product. After
all, every pet owner wants to protect their pet in every way possible.
Keeping pet safety in mind, the American Feed Industry Association
(AFIA) developed the Pet Food Manufacturing Facility Certification
Program (PFMFCP), which assists companies in meeting or exceeding
regulations to produce safe pet food products. The Nutro Company is the
first pet food manufacturer to receive PFMFCP certification,
demonstrating its commitment to lead the industry in producing safe
products for four-legged friends everywhere.
Although regulations for pet food manufacturing do exist most pet
owners and veterinarians do not have much confidence in the current
regulations. 1The PFMFCP, which consists of extensive
guidelines and a thorough approval process, goes beyond existing pet
food regulations to establish comprehensive standards of excellence to
maximize pet food safety. The program is a voluntary, independently
certified program, and by pursuing this certification, The Nutro Company
is demonstrating its dedication to providing high-quality, safe
products for pets.
"The Nutro Company should be commended for showing leadership in this
important program," said Joel G. Newman, AFIA president and chief
executive officer. "The company has gone the extra mile to demonstrate a
strong commitment to pet food safety and offer reasons to their
customers for increased confidence in the products they provide. The
companies participating in the Pet Food Manufacturing Facility
Certification Program are making outstanding efforts."
In order to receive the certification, The Nutro Company
manufacturing facilities went through rigorous review in which several
key areas were audited, including ingredients used in its food, the
equipment and grounds on which the facilities are located to ensure they
are cleaned and maintained, and product labels for traceability and
identification once placed on the grocery store shelves.
"Unique to The Nutro Company, we independently own the manufacturing
facilities that create our products. From the way we select high-quality
ingredients, to the process by which our foods are produced, to the
associates that monitor production, we are committed to a pet’s well
being from start to finish, every single day," said Jan Aretz, vice
president of Research and Development for The Nutro
Company. "This certification provides pet owners yet another way to have
peace of mind that our pet foods are not only nutritious and natural,
but are also incredibly safe for their pets to eat."
To learn more about The Nutro Company's commitment to pet food safety visit www.nutro.com, or to learn more about the PFMFCP visit www.petfoodfacility.org.
About The Nutro Company
The Nutro Company is a leading manufacturer of natural2 pet
food products sold exclusively at pet specialty stores. The company has
been making premium pet food for more than 86 years and is dedicated to
quality, excellence and innovation in dog and cat nutrition offering
healthful formulas for every pet's life stage, activity level and size.
The Nutro Company's family of brands includes MAX® dog and cat food, NATURAL CHOICE® dog and cat food, and ULTRA™ food for dogs in addition to the GREENIES® brands, which include the #1 veterinary-recommended pet specialty dental chews3, and PILL POCKETS® and JointCare treats. For more information, please visit www.nutro.com and www.greenies.com.
About American Feed Industry Association CONTACT
AFIA, based in Arlington, Va., is the world's largest organization
devoted exclusively to representing the business, legislative and
regulatory interests of the U.S. animal feed and pet food industries and
their suppliers. Founded in 1909, AFIA also is the recognized leader on
international industry developments. Members include more than 520
domestic and international companies and state, regional and national
associations. Member-companies are livestock feed and pet food
manufacturers, integrators, pharmaceutical companies, ingredient
suppliers, equipment manufacturers and companies which supply other
products, services and supplies to feed manufacturers.
The Nutro Company
2009-2010 American Pet Products Association’s Annual Pet
Owner Survey; Oral Health Care Study of 766 Dog Owners, January 2011,
Conducted by Trone®
With added vitamins, minerals and other nutrients.
Among U. S. veterinarians that recommend dental chews for at-home oral care.
Trademarks © The Nutro Company 2012.