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86 Years

leading pet nutrition

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Proven.

Natural.

Nutrition.

We’re leading the way with natural

pet food proven by science.

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Guaranteed

Visible Health

Benefits

With NATURAL CHOICE® Dry Dog Food

Our Real Difference Comes From

Natural Ingredients

  • Whole Grain Oatmeal
  • Farm-Raised Chicken
  • Whole Brown Rice

We Are Leaders in

Pet Food

Safety &

Quality

See What’s

Fresh & New

Make the NATURAL CHOICE®

The #1 ingredient is real poultry or fish in our dry formulas.
Plus, our canned formulas now come in four new textures.

Real Australian and New Zealand lamb is now the first ingredient in select NATURAL CHOICE® Dog Foods.

Give your finicky eater the taste small breeds love.

Enough About Us.
Tell Us About Your Pet.

We’ll recommend a natural
solution just for them.

We’re also experts
in natural pet health

Explore our articles about pet health and nutrition
to better understand and care for your dog or cat.

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